OUR HISTORY

OUR STORY

BADD was established after 2 tragic crashes occurred to the Perkins family in just a few years. Oct 25th 1973 Kim was out with some friends on a ride in the country when a Mack truck hit him head on while negotiating a tight curve on a winding road up north from Montreal. Although they did their best getting him to the hospital, he died a few days later from extreme internal injuries. The truck driver was drunk. Five years later in the spring of 1978, Danny Perkins had just finished rebuilding his 1970 BSA 650 lightning all winter chroming every part that could come off and spending every cent and minute he had on the bike.While hitting 4th gear heading on a narrow road in the suburbs a drunk taxi driver swerved over and hit Danny head on at about 60 miles an hour.

OUR HISTORY

History Image

After two accidents occurred in the Perkins family BADD was founded in the Spring of 1985, with a specific goal of raising awareness about the dangers of drunk driving. We are exposed to over 200 Million people a year.

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THE BADD WALL OF FAME

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ENDORSED BY OVER 150 OF THE WORLD'S BIGGEST CELEBRITIES

TOGETHER WE CAN SAVE LIVES

11,904
Deaths from drunk-driving crashes in 2024.
30%
Of all traffic crash fatalities involved drunk drivers in 2024.
21%
Of children 14 and under killed in motor vehicle crashes were killed in drunk-driving crashes in 2024.
1,529
In 2024, 5,950 motorcycle operators were killed in traffic crashes. Of those riders, 1,529 — 25.7% were alcohol-impaired, meaning nearly 3 out of 4 riders killed were not legally drunk.

OUR GLOBAL IMPACT

After several months of recovery Danny decided to do something about it and promised himself he would start an organization that could get the word out and maybe prevent this happening to others. BADD was founded in the Spring of 1985 with a specific goal of raising awareness about the dangers of drunk driving. We are exposed to over 200 Million people a year.